Tobacco Cessation Program Manager (Public Health Marketing)
About the role
Blueprint Creative Group is building a national bench of Tobacco Cessation Program Managers to support state and local public health marketing contracts across the U.S. You’ll manage end to end delivery for tobacco cessation and prevention communication programs. This includes work planning, stakeholder coordination, partner activation, content and campaign execution support, and performance reporting. The right person blends public health expertise with operational excellence and a strong bias toward measurable outcomes.
About Us:
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.
What you’ll do
Lead day to day program management for tobacco cessation and prevention marketing campaigns across paid, earned, owned, and community channels
Translate contract requirements and workplans into clear schedules, deliverables, and accountability across internal teams and partners
Coordinate with public health agencies, coalitions, healthcare partners, schools, and community based organizations to activate campaigns and expand reach
Support development of audience informed messaging and content. Ensure materials reflect evidence based best practices and cultural relevance
Manage campaign calendars, approvals workflows, and asset trafficking timelines across multiple stakeholders
Partner with media, creative, and analytics leads to ensure campaigns launch on time and performance is tracked against KPIs
Oversee reporting cadences. weekly status, monthly dashboards, quarterly and annual summaries. Support post buy and outcome reporting when applicable
Monitor risks and issues. Implement mitigation plans, document decisions, and maintain compliance with client requirements
Support events and outreach activations. vendor coordination, logistics, and materials as needed
Maintain organized project files and documentation using client required tools (often SharePoint, Teams, Asana, Trello, or similar)
Qualifications
Required
5+ years of program management experience in public health marketing, healthcare communications, behavior change marketing, or health promotion
Demonstrated experience supporting tobacco cessation and or tobacco prevention initiatives (example: quitline promotion, vaping prevention, smoke free environments, nicotine education)
Strong stakeholder management skills. experience working with government agencies or public sector funded programs preferred
Experience managing multi channel campaign workflows and deliverables
Excellent writing and documentation skills. able to produce status reports, workplans, and meeting summaries
Comfort working with data and metrics. able to translate performance indicators into actionable insights
Ability to travel occasionally within the U.S.
Preferred
Familiarity with evidence based behavior change frameworks (social marketing principles, health behavior theory, stages of change, harm reduction concepts)
Experience working with priority populations and health equity focused programming
Exposure to evaluation methods. survey design, message testing, dashboard reporting, or post buy analysis
Knowledge of tobacco control policy context (Tobacco 21, smoke free laws, flavored product restrictions, retail compliance)
Experience coordinating web, digital, and social campaigns, including content governance and basic analytics literacy (Google Analytics, tag management, social insights)